Academy Award winners aren't always the ones the viewing public expects ? or wants. But the secretive Academy likes it that way. Don't forget, you're not in the Oscar club
Woody Allen, up for best screenplay Oscar Sunday night for ?Midnight in?Paris,? is famous for quoting Groucho Marx's quip: ?I don't want to belong to any club that that will accept people like me as a member.? On Sunday night, however, the more likely quote will be: Who, exactly, are the 5,765 voting members of the Academy of Motion Picture Arts and Sciences, and why do they vote that way?
Skip to next paragraphEvery year, it seems, the Oscars offer at least one pick ? and sometimes several ? that confound the American filmgoing public. And every year, the fact that those who vote are kept secret confound those seeking a smidgen of accountability.?
But don't expect the Oscars to change.?
?People need to remember as they watch the Oscars that the winners may or may not reflect mainstream tastes, but rather reflect the likes of a very specific constituency ? that of their colleagues,? says Robert Thompson, founder of the Bleier Center for Television and Popular Culture at Syracuse University in New York.
If you want to know what?America?likes, check out box-office figures, he and others say.
?This is only the Academy deciding what it wants to reward for excellence and we, the viewers are being allowed to watch in,? says Thompson.
Sometimes, Academy voters feel it?s important to spotlight films that did not do well at the box office, but which they feel are excellent. ?Hurt Locker,? which won Best Picture in 2010, is an example. Its box office was only $17 million, compared with $750 million for Avatar, which was also nominated.
?The annual Oscars are a vital component of our cultural machinery, not only reflecting taste but producing it ? and thereby creating profit for moviemakers," says Ben Agger, director of the Center for Theory in the?University?of?Texas at?Arlington?s sociology department, in an e-mail.?"The voters are insiders rewarding insiders.??
But who are the insiders??
A Los Angeles Times report found that 94 percent of Academy members are white and 77 percent are male, with blacks making up only 2 percent and Latinos less than that.?The?median age of Oscar voters is 62, with just 14 percent under 50 years old.
This has led to accusations of gender and race bias. But?Charles Bernstein, who for 10 years was chairman of the Academy Award rules committee, is a bit tired of the yearly accusations that come AMPAS?s way.
?The Academy is not a democracy but a meritocracy,? he says.?
The job of the Academy is not to reflect but to lead, he adds. These are great professionals who have achieved distinction in motion picture-making, and they are merely saying, ?Here is what we most respect.??
He cites two reasons for why the Academy does not print member lists.?One,?it prevents them from being polled by newspapers and polling organizations. Two, it?prevents direct lobbying of academy members.
?The integrity of the Oscars is protected by not publishing comprehensive lists,? he says.
Indeed, the Oscars have never been about reflecting?America?or even?Hollywood?at any given moment in time, says Peter Lehman, director of the Center for Film, Media and Popular Culture at?Arizona?State?University, in an e-mail. ?
That's why many great directors have gone unrecognized throughout their entire career and many great films are overlooked, he adds.
?The Oscars give?Hollywood?a chance to put forward what they perceive as the most favorable image of themselves in any given year," he says. "The Oscars are more about how the industry would like the public to perceive their films and what is best about them.?
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A little more than a week ago, the Clik smartphone app launched, resulting plenty of press coverage and more than 100,000 downloads on iOS (at least according to Clik). But there was one area where the launch fizzled ? in the Android Market, where the Clik app is apparently invisible to searches. "Over the weekend, as we get all this hype, nobody could find our app," says CEO Ted Livingston. Even today, if you search for "clik" in the Market, the app doesn't show up in the first five pages of results. (It may be hidden even more deeply than that, but that's as far as I went.) It's not clear what's going wrong, but I'm guessing that the Android Market assumes you made a typo and searches for "click" instead ? hence search results that are topped by "1-click cleaner."
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